Location: Coimbatore
Job Type: Full-time
Experience Level: 0-2 years
Job Summary:
As an SEO Junior Analyst, you will be responsible for optimizing website content, analyzing search engine performance, and assisting in implementing SEO strategies to improve organic search rankings. You will work closely with the digital marketing team to enhance website visibility, drive traffic, and improve user engagement.
Key Responsibilities:
On-Page SEO:
Conduct keyword research and optimize website content for search engines.
Optimize meta titles, descriptions, headers, and image alt text.
Assist in improving website structure, internal linking, and navigation for better user experience.
Monitor and improve website speed, mobile responsiveness, and other technical SEO factors.
Off-Page SEO:
Assist in building high-quality backlinks through outreach and link-building strategies.
Monitor and analyze backlinks to ensure a strong and clean link profile.
Research and identify new link-building opportunities.
Technical SEO:
Identify and fix technical SEO issues such as crawl errors, duplicate content, broken links, and schema markup implementation.
Work with developers to resolve website issues affecting SEO performance.
Ensure proper indexing and crawling of website pages by search engines.
Content Optimization & Strategy:
Collaborate with content writers to create SEO-friendly blog posts, landing pages, and website copy.
Research industry trends and competitor strategies to improve content performance.
Monitor keyword rankings and adjust content strategies accordingly.
Analytics & Reporting:
Track and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software (Ahrefs, SEMrush, Moz, etc.).
Prepare reports on SEO performance, traffic trends, and keyword rankings.
Provide insights and recommendations for improving website visibility and user engagement.
Required Skills & Qualifications:
Bachelor’s degree in Marketing, Communications, IT, or a related field.
0-2 years of experience in SEO, digital marketing, or content marketing.
Basic understanding of SEO principles, search engine algorithms, and ranking factors.
Familiarity with SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and Moz.
Strong analytical skills and attention to detail.
Good communication and teamwork skills.
Preferred Qualifications:
Certification in SEO or Digital Marketing.
Hands-on experience with SEO strategies and website optimization.
Understanding of content marketing and social media integration with SEO.
Why Join Us?
Opportunity to learn and grow in a dynamic digital marketing environment.
Work with experienced professionals in the industry.
Exposure to the latest SEO trends and techniques.
Career advancement opportunities based on performance.
